I have been using a well known big box brand PDRN serum for a while now, and when this arrived I had to do a double take because the bottle, box, and even the layout are basically identical. Texture, light pink tone, and that smooth lightweight feel are the same too. It absorbs quickly, does not feel sticky, and layers nicely under moisturizer and makeup. My skin feels hydrated and looks a little more plump after using it consistently, and I did not experience any irritation. Ingredients like niacinamide and peptides are staples in my routine anyway, so it fits right in. If you are already using a similar salmon DNA serum, this feels like the exact same product just under a different label, which honestly makes it a solid option depending on price.